Brown, M. P., Sturman, M. C., & Simmering, M. J. (2017). Compensation policy and organizational performance: The efficiency, operational, and financial implications of pay levels and pay structure. Academy of Management Journal, 4(6), 752–762.
Ebrahimi Rahbar, F., & Fadaee, M. (2014). Investigating the impact of organizational agility on the financial performance of the studied organization: small and medium-sized food producing companies in Gilan province. The second international conference on modern researches in management, economics and accounting.
Firouzbakht, H., Abbas Pournooghi, M. (2017). Examining the relationship between organizational culture and strategic orientation and service innovation capabilities of Tehran Stock Exchange companies. The 4th International Conference on Management and Humanities Research in Iran, Tehran, Modbar Management Research Institute.
Hafizi, S. (2017). Investigating the effect of customer relationship management systems and business intelligence (business) on organizational success in Qavamin Bank branches in Kerman province. Master thesis, Azad University, Sirjan Branch.
Hakimi, A. (2016). The impact of organizational culture on marketing capabilities and performance: explaining the mediating role of extroverted strategic orientations, Business Administration. University of Tehran, 8(4), 729-762.
Hassanzadeh, A. (2016). Investigating the impact of strategic orientation on competitive advantage with regard to the mediating role of marketing capabilities, (Case study: Iran Insurance Company, Mashhad City Branches). Master Thesis, Islamic Azad University, Shahrood Branch.
Karam, S., Ghasem Zadeh, M., Kalai, H., & Tari, M. R. (2015). Investigating the relationship between strategic orientation and marketing capability and the performance of a case study organization: Babol Azad University. International Conference on Management and Resistance Economy, Malaysia, Iran's Modern Education Development Center (METANA).
Maharati, Y. Khorakian, A. R., & Bagheshini, M. (2012). Investigating and analyzing the impact of marketing capability in the relationship between strategic orientations and the performance of chain stores in the country. The 10th International Conference on Strategic Management, Strategic Management Association of Iran.
Mariadoss, B.J., Tanshuja, P., 7 Silpakit, M. (2011). Marketing abilities an innovation-based strategies for environment sustainability: an exploratory investigation of B2B firms, Industrial Marketing Management, 40 (4),1305, 1318.
Merrilees, B., Rundle-Thiele S., & Lye, A. (2011). Marketing capabilities: Antecedents and implications for B2B SME performance. Industrial Marketing Management, 40(3), 368-375.
Mohammadpour, J. Nemati, R., & Shamsi Ghoshki, S. (2016). Investigating the relationship between strategic orientations with marketing capabilities and company performance (case study: food producing companies in Kerman city). The third international conference on management, accounting and knowledge-based economy with an emphasis on resistance economy.
Morgan, N. A., Vorhies D. W., & Mason. C. H. (2009). Market orientation, marketing capabilities and firm performance. Strategic Management Journal, 30(8), 909–920.
Naderi, A., & Seif Naraghi, M. (1386). Research methods and how to evaluate them in human sciences. Badr Research and Publishing Office, Tehran, 78-61.
Noble, D. S. (2000). Human resource management strategy: The dual pursuit of employee involvement and workforce adaptability. Unpublished doctoral dissertation, Wayne State University.
Pourali, M. & Asiyabee Aghadam, L. (2015). Investigating the impact of marketing strategies on the performance of banks and financial institutions. The first national conference on new approaches in accounting and management, Middle School, Islamic Azad University Faculty, Middle School.
Rahim Nia, F., Kafashpour, A., & Pourreza, M. (2018). Strategic orientation and marketing capabilities. Strategic Management Studies 12(2), 145-166.
Rahmani, Z. & Jamshir, V. (2014). A review of the role of strategic orientation on the performance of companies. international conference on modern researches in management and industrial engineering.
Roshni, A. (2018). Investigating the mediating role of marketing capabilities in the relationship between strategic orientations and organization performance: A case study in Melli Bank of Iran. Management Quarterly, 10(29), 97-112.
Sarmad, Z., Bazargan, A., & Hijazi, A. (2007). Research Methods in Behavioral Sciences. Tehran, Aware Publications.
Sok, P., O’Cass, A., & Momy, S. K. (2013). Achieving superior SME performance: overarching role of marketing, innovation and learning capabilities. Australian marketing journal, 21(2), 161-167.
Suri, A. (2015). The impact of marketing capabilities on improving organizational performance. The second national conference on management and humanities research in Iran, Tehran, Modbar Management Research Institute.
Theodosiou, M., Kehagias J., & Katsikea, E. (2012). Strategic orientations, marketing capabilities and firm performance: An empirical investigation the context of frontline managers in service organizations. Industrial Marketing Management 41(2), 1058–1070.
Zhou, K. Z., Yim, C. K., & Tse D. K. (2005). The effects of strategic orientations on technology-and market-based breakthrough innovations. Journal of Marketing, 69(2), 42–60.
Journal of Language, Management and Psychological Perspectives (JLMP)
', './data/mpp/coversheet/cover_en.jpg'))